DESPITE BEING A BILLIONAIRE, OTEDOLA PROMOTES HIS BOOK, MAKING IT BIG- BY SAKEENAH WRITES

Everywhere I turn, Instagram, Google, even LinkedIn, he is promoting it, or someone is indirectly preaching the gospel of his book.

Dangote, a billionaire, the owner of one of Africa’s biggest oil refineries, with everything he has, still promotes his company, carries it on his head, attends conferences, does interviews, and shows up like a hungry startup founder.

Tony Elumelu, with all his investments and impact, still promotes the Tony Elumelu Foundation at every opportunity.

Ibukun Awosika, despite being an established name, still talks about her books, her message, and her brand. At events, summits, she is embodying the values of everything she has built.

Oprah Winfrey, with all her fame and wealth, still markets her shows, books, and network.

Elon Musk, one of the richest men alive, still tweets about Tesla, X, and SpaceX like a startup founder fighting for visibility.

Dr. Olumide Emmanuel carries CommonSenseNation like it’s oxygen.

𝗕𝘂𝘁 𝘆𝗼𝘂, 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝘀𝗺𝗮𝗹𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 2 𝗰𝗹𝗶𝗲𝗻𝘁𝘀, 𝗮𝗻𝗱 500 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀, 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗳𝗼𝗿𝗺𝗶𝗻𝗴 “𝗜 𝗱𝗼𝗻’𝘁 𝗹𝗶𝗸𝗲 𝘁𝗼 𝘁𝗮𝗹𝗸 𝘁𝗼𝗼 𝗺𝘂𝗰𝗵.”

𝗬𝗼𝘂 𝘀𝗮𝘆 𝘆𝗼𝘂 𝗮𝗿𝗲 𝘀𝗵𝘆, 𝗯𝘂𝘁 𝘆𝗼𝘂 𝗮𝗿𝗲 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗽𝗲𝗿𝘀𝗼𝗻 𝘁𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗱𝗮𝗻𝗰𝗶𝗻𝗴 𝗼𝗻 𝗧𝗜𝗞𝗧𝗢𝗞.

You say you don’t want to disturb people, yet you scroll past those disturbing others with value and making money.

You post today, disappear tomorrow, then wonder why nobody takes your brand seriously.

You talk about it this week, go mute next week, and expect people to remember your offer.

You create one post, but act like you have done the work of a whole marketing team.

You say, “I want my work to speak for me,” but you have not given your work any platform or microphone.

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𝗗𝗼 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝘂𝗽 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆 𝗶𝘀 𝗲𝗮𝘀𝘆?

𝗗𝗼 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗼𝘀𝗲 𝗼𝗳 𝘂𝘀 𝗰𝗮𝗿𝗿𝘆𝗶𝗻𝗴 𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝗻 𝗼𝘂𝗿 𝗵𝗲𝗮𝗱 𝗮𝗿𝗲 𝗻𝗼𝘁 𝗵𝘂𝗺𝗮𝗻𝘀 𝘁𝗼𝗼?

𝗪𝗲 𝗴𝗲𝘁 𝘁𝗶𝗿𝗲𝗱, 𝘄𝗲 𝗴𝗲𝘁 𝗱𝗶𝘀𝗰𝗼𝘂𝗿𝗮𝗴𝗲𝗱, 𝘄𝗲 𝗳𝗮𝗰𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝘄𝗲 𝗯𝗮𝘁𝘁𝗹𝗲 𝘀𝗲𝗹𝗳-𝗱𝗼𝘂𝗯𝘁, 𝘁𝗼𝗼. 𝗪𝗲 𝗳𝗲𝗮𝗿 𝗯𝗲𝗶𝗻𝗴 𝗷𝘂𝗱𝗴𝗲𝗱. 𝗕𝘂𝘁 𝗴𝘂𝗲𝘀𝘀 𝘄𝗵𝗮𝘁? 𝗪𝗲 𝘀𝗵𝗼𝘄 𝘂𝗽 𝗮𝗻𝘆𝘄𝗮𝘆, 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝗻𝗼𝘁 𝗽𝗿𝗶𝗱𝗲, 𝗶𝘁 𝗶𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗮𝗻𝗱 𝘀𝗵𝘆𝗻𝗲𝘀𝘀 𝘄𝗶𝗹𝗹 𝗡𝗘𝗩𝗘𝗥 𝗽𝗮𝘆 𝘆𝗼𝘂𝗿 𝗯𝗶𝗹𝗹𝘀. 

The dream, the vision, and the need to serve our audience is bigger than our fears. You must choose consistency over convenience. You must choose confidence over shyness. 

This week alone, I can't count how many times I have publicised the graphics for my upcoming physical event, or pitched it physically to strangers. Is it easy? NO! But, I have to do it.

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If these business giants, who have achieved what many only dream of, are still aggressively promoting and talking about their businesses, who are you to be quiet?

Your fear won’t feed you.

Your silence won’t grow you.

Your comfort zone won’t make you known.

So, post that product.

Talk about that service.

Promote that brand like your life depends on it, because in many ways, it does.

People can only support what they see.

And if you don’t show up for your business, who will?

𝗪𝗵𝗶𝗹𝗲 𝘆𝗼𝘂 𝗮𝗿𝗲 𝘀𝗵𝗮𝗺𝗲𝗹𝗲𝘀𝘀𝗹𝘆 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝗽𝗹𝗲𝗮𝘀𝗲 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲𝗿𝗲 𝗶𝘀 𝗮 𝗯𝗶𝗴 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗘𝗫𝗔𝗚𝗚𝗘𝗥𝗔𝗧𝗜𝗢𝗡 𝗮𝗻𝗱 𝗖𝗢𝗡𝗙𝗜𝗗𝗘𝗡𝗖𝗘.

𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝗶𝘀 𝗯𝗲𝗹𝗶𝗲𝘃𝗶𝗻𝗴 𝗶𝗻 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝘀𝗲𝗹𝗹. 𝗘𝘅𝗮𝗴𝗴𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗹𝘆𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻’𝘁 𝗱𝗲𝗹𝗶𝘃𝗲𝗿.

Confidence says, “My product is worth your money.” Exaggeration says, “It will change your life in 3 days,” when you know it won’t.

Anything you are not confident in, please don't hype it. If your product is 50% ready, promote the 50% it is, not the 100% you wish it was. 

Integrity is key in everything, and it is one of the core foundations of a successful business. If you are known as the person who lies or over-promises, your business will eventually fail, no matter how much you shout about it.

𝗬𝗼𝘂𝗿 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝗿𝗼𝗼𝘁𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗼𝗳 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗼𝗳𝗳𝗲𝗿. 𝗟𝗲𝘁 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗸 𝘀𝗽𝗲𝗮𝗸 𝗳𝗶𝗿𝘀𝘁, 𝘁𝗵𝗲𝗻 𝗽𝗿𝗼𝗺𝗼𝘁𝗲 𝗶𝘁 𝗳𝗶𝗲𝗿𝗰𝗲𝗹𝘆. 𝗧𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝘄𝗶𝗹𝗹 𝗻𝗼𝘁 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗮𝘀𝗵𝗮𝗺𝗲𝗱 𝘁𝗼 𝘀𝗵𝗼𝘄. 𝗚𝗲𝘁 𝗼𝘂𝘁 𝘁𝗵𝗲𝗿𝗲 𝗮𝗻𝗱 𝗽𝗿𝗼𝗺𝗼𝘁𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱!

𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘁𝗵𝗶𝗻𝗴 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝘄𝗲𝗲𝗸 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗯𝗲𝗲𝗻 𝘁𝗼𝗼 𝘀𝗵𝘆 𝘁𝗼 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁? 𝗟𝗲𝘁'𝘀 𝗺𝗲𝗲𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝘀𝗲𝗰𝘁𝗶𝗼𝗻. 💙

SAKEENAH WRITES 

#TheGlobalSakeenah

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- Nigeria